Keke Community Guidelines

Effective Date: April 15, 2026  |  Last Updated: May 10, 2026

This English version is provided for your convenience. In the event of any discrepancy between this English version and the Chinese version, the Chinese version shall prevail.

Welcome to the Keke community.

Keke helps climbers record their climbs, share public clips, and discover beta videos and reference climbing clips for similar routes. To maintain community standards and protect users' rights, please read and follow these Guidelines before using community features.

These Guidelines provide further explanation of the community-related provisions of the Keke Terms of Service. They do not replace the Terms of Service. In case of any inconsistency between these Guidelines and the Terms of Service, the Terms of Service prevail.

1. Principles for Public Content

  1. Videos you upload or import are visible only to you by default.
  2. Content enters the community display scope only after you actively set it to public.
  3. You may unpublish at any time. Upon unpublishing, the platform immediately stops new public displays and new matching hits of the content. Due to cache updates, index refreshes, and similar technical reasons, complete removal may take a reasonable processing period.
  4. You may only publish, share, and disseminate content you have the right to handle and disseminate.
  5. Keke is a community for climbing enthusiasts. Public content should be climbing-related, including but not limited to climbing attempts, route demonstrations, beta sharing, gym scenes, training movements, and gear use. Please do not publish non-climbing content in community contexts.

2. Prohibited Content

You must not publish, make public, disseminate, or display via community features any of the following content:

  1. Content that violates laws and regulations, endangers national security, or disrupts public order;
  2. Content that is pornographic, vulgar, violent, graphic, terrorizing, or otherwise unsuitable for public dissemination;
  3. Content that insults, defames, harasses, abuses, or threatens others;
  4. Content that impersonates others, fabricates identity, or misleads others;
  5. Content that infringes others' intellectual property, likeness, reputation, privacy, or other lawful rights;
  6. Videos that publicly show others' likeness, voice, privacy, works, or other legally protected content without authorization;
  7. Content that misappropriates or republishes others' content without authorization;
  8. Commercial advertising, malicious marketing, activity inflation, fake interactions, and other content that disrupts community order;
  9. Other content that violates public order and morals or is otherwise unsuitable for public dissemination.

3. Boundaries on the Use of Public Content

  1. For public videos in the community, other users may only watch, like, and favorite them within the functionality provided by the platform, and may forward them externally through short-lived external share links generated via the "Share" button on the player page.
  2. Unless expressly permitted by the platform (including, without limitation, the external share links referenced above), other users must not import such public content into their own libraries, nor republish, forward, download, repost, mirror, or otherwise further disseminate it.
  3. Even where technical means such as screen recording or caching may permit access, such means do not constitute authorization by the platform or the content publisher to copy, disseminate, or otherwise reuse the content.
  4. After a content publisher unpublishes, prior likes, favorites, and similar actions by other users do not grant continued access to the content.
  5. Regarding the external share links referenced above: such links are short-lived credentials that automatically expire 24 hours after creation, and each link has a per-link cap on cumulative views. Once the original content publisher unpublishes the clip or the content is removed by moderation, share links previously generated by other users immediately become inaccessible; share links the original author generates for their own videos remain accessible during the 24-hour validity period regardless of subsequent public-state changes. The landing page only shows the shared clip itself, the original author's nickname and avatar, the gym name, grade, climbing-hold color, and similar public fields to unauthenticated visitors, and does not show phone numbers, email addresses, friends lists, or any non-public information.

4. Friend Tagging and Targeted Sharing

  1. You may tag specific friends in private videos.
  2. Tagged friends may receive in-app notifications and watch the relevant video after the platform verifies their access.
  3. This feature is targeted sharing with specific friends and does not amount to public publishing.
  4. Tagged friends may choose to watch only, or to import the relevant video to their personal library. If they choose to import, an independent copy is generated under their account.
  5. The imported copy is visible only to the target user by default unless they later actively set it to public.
  6. If the target user later shares, publishes, or disseminates the content again, they must ensure they have the relevant rights and bear the corresponding responsibility.

5. Public Content Moderation and Community Governance

  1. For content that users actively set to public, the platform may conduct moderation before display.
  2. The platform may use automated moderation and, where appropriate, combine human review and user reports to handle content suspected of being unlawful or otherwise unsuitable for public dissemination.
  3. Content that fails review will not be published. If already-public content is later found to be in violation, the platform may hide, delist, delete, limit public exposure, limit functionality, or ban the account.
  4. The platform may take different measures based on the severity of the violation, and may impose long-term or permanent bans on users with serious or repeated violations.

6. Reports and Appeals

  1. If you find public content that is pornographic, unlawful, harassing, infringing, impersonating, or otherwise unsuitable for public dissemination, you may report it via the platform's reporting channel.
  2. Based on moderation, reports, and review, the platform may take measures β€” such as hiding, delisting, deleting content, limiting public exposure, limiting functionality, or banning accounts β€” commensurate with the severity of the violation.
  3. If you believe the platform has made an error, you may request a re-review via the in-app appeal channel or by email.

7. Notes for Minors

  1. Minor users and their guardians should exercise caution when publishing videos containing their own or others' likeness, voice, location, whereabouts, or other sensitive content.
  2. Guardians should guide and supervise minors' use of public publishing, friend sharing, and community interaction features.

8. Contact Us

If you have questions, comments, or suggestions about these Guidelines, you may contact us:

Email: kekeclimbing@gmail.com

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