Keke Privacy Policy

Effective Date: March 20, 2026  |  Last Updated: May 10, 2026

This English version is provided for your convenience. In the event of any discrepancy between this English version and the Chinese version, the Chinese version shall prevail.

Welcome to the Keke app.

Keke is a recording tool and beta community for climbers. We take your personal information and privacy seriously. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use the Keke app and related services, and the rights you have under applicable law.

Please read and fully understand this Policy before using the Service. By agreeing, registering, logging in, and using the Service, you confirm that you have understood and agreed to the contents of this Policy.

1. Who We Are

The Keke app is operated by an independent developer.

Contact: kekeclimbing@gmail.com

2. Information We Collect

To provide our product features and services, we may collect the following information:

1. Account and Login Information

When you register, log in, or use account features, we may collect:

• Phone number;
• Information required for verification-code login;
• Email address or account identifier generated through Sign in with Apple;
• User ID (a UUID generated by our system).

Purpose: Account registration, login verification, account identification, account security, and account recovery.

2. Profile Information

You may voluntarily fill in or upload the following:

• Nickname;
• Avatar;
• Climbing-start date;
• Height;
• Wingspan.

Purpose: To populate your profile, display your personal information, and help you record and manage climbing-related materials.

3. Content You Actively Import, Record, Upload, Publish, or Generate

When you use recording, backup, sharing, or public-publishing features, we may process the following information:

• Videos you import from your photo library;
• Videos and audio recorded using the in-app camera;
• Video thumbnails and cover images;
• Climbing records;
• Route color, grade, route setter, tags, notes, completion status, favorite status, etc.;
• Content you actively share with specific friends;
• Content you actively set to public for display in community contexts;
• Videos referenced by external share links you actively generate from the player page.

Purpose: To enable video organization, climbing-record generation, cloud backup, targeted sharing with friends, content import, public display, similar-route matching, and community interaction.

About external share links

When you tap the share button on the player page, the system generates a short-lived token URL (formatted as s.kekeclimbing.top/s/:token) that lets unauthenticated visitors view the shared clip in their browser. This mechanism has the following properties:

• Lifetime: Share links automatically expire 24 hours after creation, and each link has a per-link cap on cumulative views.
• Sharing your own videos: Validity is independent of the clip's public state. Even if you later unpublish the clip, links you already generated remain accessible until they expire 24 hours after creation.
• Sharing others' publicly published videos: If the original author unpublishes the clip or it is removed by moderation, share links you previously generated immediately become inaccessible and visitors see a corresponding notice page.
• Landing-page disclosure scope: The page only shows the shared clip itself, the original author's nickname and avatar, the gym name, grade, and climbing-hold color, and similar public fields. It does not show phone numbers, email addresses, friends lists, or any non-public information.

4. Location Information

After you grant location permission, we may obtain your precise location information while you are using the app, to match nearby gyms, associate climbing locations, and assist in generating climbing records.

Location is optional. If you deny location permission, records may be marked as "Unknown Gym," and you can still manually select a gym; this does not affect the core recording functionality.

5. Device Permissions

To provide certain features, we may access the following permissions after obtaining your authorization:

• Camera: to record climbing videos;
• Microphone: to record audio during video capture;
• Photo library (read): to import existing climbing videos;
• Photo library (write): to save videos recorded by the in-app camera to your system photo library;
• Location (while using the app): to match gyms and associate climbing locations.

6. AI Analysis Information

When you use the AI video analysis feature:

• We read the video you select on your local device;
• We run models locally for automatic segmentation and detection of climbing-route colors;
• Analysis results may be saved to your climbing records.

The AI analysis currently runs on your device; the analysis data is not uploaded to our servers. You may choose to use or skip it.

7. Route-Feature Processing for Public Content

After you actively set a climbing video or clip to public, we may extract feature information from that public content for matching similar climbing routes, including hold detection results and the spatial distribution of holds and other route-structure features.

We process such route features for the purpose of enabling similar-route matching and displaying other users' beta videos and reference climbing clips, helping users discover similar climbing clips shared publicly by others.

Such processing applies only to content you actively set to public; it does not apply to default-private content or content shared only with specific friends. The processing is not used to identify faces, personal identities, bodily characteristics, or biometrics.

Once you unpublish, new public matching of the content stops immediately. Due to cache updates, index refreshes, and similar technical reasons, complete removal of related feature data may take a reasonable processing period.

8. Friend and Targeted-Sharing Information

When you use friend features, we may process the following information:

• Friend relationships (adding and removing friends);
• Friend requests and in-app notifications;
• Tags you apply to the climbers shown in video clips;
• User identifiers scanned from friend QR codes;
• Information related to targeted video sharing, viewing-permission verification, and import operations.

Purpose: Friend management, targeted sharing, in-app notifications, allowing tagged friends to view relevant videos, and allowing tagged friends to import videos to their personal library.

When you tag a specific friend, our server verifies whether that friend has the corresponding access, and provides a controlled access path only to authorized friends. This feature is targeted sharing with specific friends and does not amount to public publishing. Tagged friends may choose to watch only, or to import the video to their personal library. If they choose to import, an independent copy is generated under their account, visible only to them by default unless they later actively set it to public. Subsequent deletion or public-state changes by the original uploader will not directly affect independent copies lawfully imported by others.

9. Device State Information

We may access your device's thermal state and low-power mode information.

Purpose: To dynamically adjust video upload strategy and avoid heavy operations when the device overheats or battery is low.

This information is used locally only and is not uploaded to our servers.

10. Device and Log Information

To troubleshoot, diagnose performance, and maintain service stability, we may collect the following information via a third-party crash-monitoring and performance-diagnostics service:

• Device model and system version;
• Crash logs and performance logs;
• IP address (used for geographic statistics, not for personal tracking).

Purpose: Crash investigation, performance improvement, and service stability.

The above information is used for technical troubleshooting only and is not used to identify you personally.

11. Subscription and Payment Information

When you subscribe to the "Keke PRO" membership service through the App Store, we may process the following subscription-related information:

• The subscription transaction credential (JWS Token) issued by Apple, including the original transaction ID, transaction ID, product ID, and subscription environment identifier;
• Subscription status (active / expired / grace period / refunded / revoked);
• Subscription start and end dates, and auto-renewal status.

Purpose: To verify the authenticity of the subscription, unlock and revoke PRO benefits, reconcile renewal status, prevent cross-account misuse, and assist with customer support.

We do not collect your payment method, bank card number, Apple ID email, or any App Store account password. All payments are processed directly by Apple. The subscription transaction credentials are issued by Apple and exchanged with our servers via the App Store Server API and App Store Server Notifications v2; the related data is stored on Alibaba Cloud servers and removed after account deletion in accordance with Section 8 of this Policy.

3. How We Use Your Information

We may use your personal information for the following purposes:

1. Completing account registration, login, identity verification, and account recovery;
2. Generating, displaying, editing, and managing climbing records;
3. Storing videos, avatars, thumbnails, and other content you actively upload;
4. Matching gyms via location to assist record organization;
5. Supporting friend management, friend tagging, targeted sharing, and import;
6. Supporting community features such as displaying, browsing, liking, and favoriting public content;
7. Extracting route features from public content for similar-route matching and for displaying other users' beta videos or reference climbing clips;
8. Performing safety moderation on public content to maintain community order;
9. Verifying PRO subscription transactions, unlocking or revoking membership benefits, and receiving subscription renewal and refund notifications;
10. Responding to your deletion, account-deletion, unpublishing, and similar requests;
11. Ensuring the normal operation and security of the Service;
12. Other purposes permitted by applicable law.

We will not use your personal information for purposes unrelated to those above. If we need to use your information for other purposes, we will notify you and obtain your separate consent as required by applicable law.

4. Visibility of Your Content

1. Your climbing videos and climbing records are visible only to you by default.
2. Only after you actively set a video or clip to public will the content and related metadata (such as gym, route color, route grade, and tags) appear in community contexts and potentially be viewed by other users on your profile, on the gym page's "Discover," or in similar-route matching.
3. For content you actively set to public, other users may generally only watch, like, and favorite it on the platform. Making content public does not grant others the right to import it into their personal libraries, republish it, or disseminate it off-platform.
4. When you use the friend-tagging feature, tagged friends may watch the relevant video after the platform verifies their access. This is targeted sharing with specific friends and does not amount to public publishing.
5. Tagged friends may choose to import the relevant video into their personal library. If they choose to import, an independent copy is generated under their account, visible only to them by default unless they later actively set it to public.
6. You may unpublish at any time. Upon unpublishing, new public displays and new matching hits stop immediately; prior likes, favorites, and similar actions by other users do not grant continued access to the content. Due to cache updates, index refreshes, and similar technical reasons, complete removal may take a reasonable processing period.

5. How We Store Your Information

1. Structured data (such as account information and climbing records) is stored on Alibaba Cloud servers.
2. File content such as videos, thumbnails, and avatars is stored on Alibaba Cloud OSS.
3. Retention periods are generally as follows:
   • Account information: retained while your account is in use;
   • Climbing records and content you actively save or upload: retained until you delete it or until account deletion;
   • Data of deleted accounts: deleted promptly after account deletion;
   • Moderation and report records: retained for the shortest necessary period required by applicable law, after which they are deleted or anonymized;
   • Logs and crash records: retained for the necessary period, then automatically deleted.
4. Where required by law, or necessary to fulfill legal obligations, resolve disputes, or ensure transaction and system security, we may extend the retention period for certain information within the scope permitted or required.

6. How We Share, Transfer, and Publicly Disclose Your Information

1. Sharing

To provide certain features, we may share necessary information with third-party service providers, but only to the extent necessary to deliver those features. The main third parties currently involved are:

(1) Alibaba Cloud OSS / CDN

Purpose: Storage and distribution of videos, thumbnails, avatars, and other content you actively upload.

Information potentially involved: video files, thumbnails, avatars, and technical information necessary for file access.

(2) Alibaba Cloud SMS Verification Service

Purpose: Phone-number verification-code login.

Information potentially involved: phone number and information necessary for verification-code delivery.

(3) Sign in with Apple

Purpose: Login via Apple account.

Information potentially involved: account identifier returned by Apple and any email address required for login.

(4) AMap Open Platform

Purpose: Gym search, address lookup, and location matching.

Information potentially involved: search keywords, location coordinates, and other information necessary for queries.

AMap APIs are called by our server; the AMap SDK is not embedded in the app.

(5) Alibaba Cloud Content Moderation

Purpose: Safety review of content you actively set to public.

Information potentially involved: frame-extracted images from public videos and textual information necessary for review.

Such review applies only to content you actively set to public; it does not apply to default-private content or content shared only with specific friends. Public content is generally displayed only after passing review.

(6) Third-Party Crash Monitoring and Performance Diagnostics

Purpose: Crash investigation, performance diagnostics, and stability optimization.

Information potentially involved: device model, system version, crash logs, performance logs, and IP address (used for geographic statistics, not for personal tracking).

(7) Apple Inc. (App Store Server API / App Store Server Notifications v2)

Purpose: To verify the authenticity of "Keke PRO" subscription transactions completed through the App Store, query current subscription status, and receive subscription state-change notifications such as renewals and refunds.

Information potentially involved: the subscription transaction credential (JWS Token) issued by Apple, original transaction ID, product ID, and subscription environment identifier.

We do not share your Keke user ID, climbing records, or any other personal content with Apple via this interface, nor do we receive your Apple ID email or payment information through it.

2. Transfer

Unless we obtain your separate consent or applicable law provides otherwise, we will not transfer your personal information to any company, organization, or individual.

3. Public Disclosure

Unless we obtain your separate consent or applicable law provides otherwise, we will not publicly disclose your personal information.

4. Legal Disclosure Exceptions

Where required by applicable law, or necessary to handle litigation or disputes, protect public safety, or protect our or a third party's lawful rights, we may lawfully process, share, or disclose related information.

7. Your Rights

You have the following rights in relation to your personal information and content, under applicable law:

1. Access: view your account information, climbing records, and uploaded content;
2. Correction: modify your nickname, avatar, and other editable information;
3. Deletion: delete your records, videos, or other content;
4. Unpublish: revert published content to non-public status;
5. Cancel subscription: review and cancel your "Keke PRO" subscription in iPhone Settings → Apple ID → Subscriptions;
6. Withdraw permissions: turn off camera, microphone, photo library, location, and similar permissions in system settings;
7. Delete your account: initiate account deletion within the app;
8. Deletion of account data: after account deletion, we will delete related data in accordance with our rules.

To exercise these rights, please use the relevant in-app features; if a function is not available, you may contact us via the email listed in this Policy.

8. Account Deletion and Data Removal

1. You may initiate account deletion within the app.
2. After account deletion, we will delete personal information and content associated with that account, including but not limited to:
   • Account information;
   • Climbing records;
   • Uploaded videos, thumbnails, avatars, etc.;
   • Friend relationships and related notifications;
   • Other data associated with that account.
3. Where applicable law requires retaining certain information, or where necessary to fulfill legal obligations, resolve disputes, or maintain system security, we may retain relevant information within the necessary scope, and delete or anonymize it after the retention period expires.

9. How We Protect Your Information

We take reasonable and necessary technical and organizational measures to protect your personal information from unauthorized access, disclosure, tampering, loss, or damage, including:

• HTTPS encryption for data transmission;
• JWT token mechanism for user authentication;
• Storing sensitive information in secure device storage (iOS Keychain).

Please understand that no internet environment is absolutely secure, and we cannot guarantee absolute security of any transmission or storage method. Please safeguard your account information and attend to your device security.

10. Protection of Minors

1. If you are a minor, please use the Service under the guidance of your guardian, and only after your guardian has read and agreed to this Policy.
2. Guardians should guide and supervise minors' use of the Service.
3. If you are under 14, we treat your personal information as sensitive personal information in accordance with the Personal Information Protection Law of the People's Republic of China, and will provide the Service only after obtaining your guardian's consent.

11. Updates to This Policy

1. We may update this Policy due to changes in product features, laws and regulations, third-party services, and similar circumstances.
2. Updates will be communicated to you via in-app notices, pop-ups, or other reasonable means.
3. For material changes, we will notify you through more prominent means.

12. Contact Us

If you have questions, comments, or suggestions about this Policy, or wish to exercise rights relating to your personal information, you may contact us:

Email: kekeclimbing@gmail.com